AmandaPENTON

web, print, textile – media to get your word across

Justin Cass’s June 12, 2010

Filed under: Design — AmandaEve @ 1:46 pm

Justin Cass explores the new standards for the Australian cigarette industry:

http://justcreativedesign.com/2010/05/24/a-world-of-no-brands/

Australian prime minister Kevin Rudd is set to invoke the fury of tobacco companies with a world-first ‘plain packaging’ anti-smoking scheme.

With up to 20,000 people dying from smoking-related illnesses each year in Australia, the premier has banned all logos, colours and promotional text from cigarette packets from 2012.

However the government’s health warnings and graphic pictures depicting the dangers of smoking will remain on packets.”

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